ENABLING SMART INNOVATION
|COMPETITIVE MARKET & TECHNOLOGY INTELLIGENCE (CMTI)|

Intelligence for faster and better decisions

|BUSINESS NEEDS|

Business needs and critical decisions demand for a continuous and structured Competitive Intelligence:

  •         Assess competitor’s technological positions and strategies
  •         Monitor competition’s moves
  •         Develop Technology Strategies
  •         Identify & Monitor technology and IP “gaps” in strategic markets
  •         Define market entry strategies
  •         Assess the company competitive positioning
  •         Develop new products
  •         Determine R&D investment allocation decisions
  •         Benchmark the technology & IP portfolios
  •         Monitor IP litigation risk
  •         Identify technology scenario and opportunities
  •         Select industrial and technology partners
  •         Identify targets for potential licensing, JV, M&A Transactions
  •         Identify technologies for in-licensing
  •         Perform M&A strategic IP due diligence
  •         Support technology licensing deal flow
    |SERVICES|
    • Alert and early warning (market, technology, IP)
    • Monitoring of competitors, industry, technology trends
    • Field reports
    • Technological and patent landscape
    • Competitor Watch: market and competitor profiles
    • Technological and patent Positioning
    • Assessment study for transferability of technologies
    • Scouting for technology licensing-in and out
    • Evaluation of potential partners   

    |USERS|

    Professionals and managers of different functions:  


    • Technology & Innovation
    • Product development
    • Intellectual Property
    • Business development
    • R&D strategy
    • Innovation management and Open Innovation
    • Finance
    |DIGITAL ENVIRONMENT|
     
    New business opportunities 
    Response to competitors' moves 
    investments 
    patenting 
    Identification of partners 
    Allocation of R & D resources
    technology strategy 
    product Development 
    New business opportunities 
    Response to competitors' moves 
    investments 
    patenting 
    Identification of partners 
    Allocation of R & D resources
    technology strategy 
    product Development 
    New business opportunities 
    Response to competitors' moves 
    investments 
    patenting 
    Identification of partners 
    Allocation of R & D resources
    technology strategy 
    product Development 
    New business opportunities 
    Response to competitors' moves 
    investments 
    patenting 
    Identification of partners 
    Allocation of R & D resources
    The environment is composed of: 
    organized information bases (markets, competitors, technologies, intellectual property, products, ...), high value-added services (alerts, briefings, analysis, insights, ...), best practices and methodologies.
    |INFOBASES|
    |BENEFITS - What you can do|

    LEVERAGE YOUR OPPORTUNITIES:
    • Make effective decisions supported by a broader and more specific information framework
    • Identify opportunities to increase market share ahead of competitors or extend the company business to more profitable markets

    MITIGATE YOUR RISKS:
    • Reduce the risk of not profitable R&D investments, focusing on growth markets and innovative technologies
    • Know, understand and mitigate in advance the competitive pressures and threats